my calvins continue
mycalvins continues
mycalvins continues
mycalvins continues
mycalvins continues
mycalvins continues
mycalvins continues
mycalvins continues

Hashtag #MyCalvins continues in 2016

After the massive social media success of the mycalvins campaign in early 2014 it got a little quiet around Ck underwear in 2015. Thank god! It was simply too much! I even caught myself thinking about uploading a photo of me wearing #mycalvins on instagram. I decided to not touch the share button at the end. Calvin Klein just spread it´s large campaign for Spring 2016 starring leading Testimonials like Kendrick Lamar, Kendall Jenner, FKA Twings and of course Justin Bieber. The god news for everyone who haven’t got to they’re beach body jet, you can now leave your clothes on and still participate by telling what you´re doing while wearing your Calvins. The photos are all in a now very popular warm analogue-vintage look shot by Tyron Lebon