pictures by Søren Jepsen

Søren Jepsen photographed during the Fashion Weeks street-style looks of the Scandinavian cities of Stockholm, Oslo, and Copenhagen.

pictures by Søren Jepsen

During the Fashion Weeks in Helsinki, Copenhagen, and Stockholm, the typical Scandinavian look can be found. Not only on the catwalks but also increasingly on the streets. The special feature of this season: In addition to the typical clean designs and muted colors, as they were increasingly seen during the Fashion Week for Spring / Summer 2018 in Helsinki, visitors this summer also develop a taste for gaudy tones and wild prints.

In addition to statement pieces in bright orange or red, natural colors such as Camel, Beige, and Brown dominate the clean street styles. If patterns, then you can see the currently popular check on the streets.

Text by LENA SÄMANN, Vogue