PYER MOSS – NEW YORK FASHION WEEK 2018

The collaboration between Reebok and Pyer Moss finally debuted at the New York Fashion Week 2018.

Completely dressed in white and spread over three podiums, a gospel choir sang hymns that were perfectly adapted to the collections. The songs were selected and curated by Jean-Raymond and musician Raphael Saadiq.

“The collection is the beginning of our journey in telling the story of underrepresented groups of Americans. We’re starting the conversation and this new direction for the brand by first speaking about the original American cowboy,” said Jean-Raymond in an official statement provided by Reebok. “The phrase cowboy, which was meant to be demeaning and derogatory is being re-seen as regal and spiritual. Our hope is to continue to challenge traditional narratives of minority groups in this country and tell uplifting stories within our work, which encourage inclusion.”

Jean-Raymond’s collection titled “American, Also,” featuring his first move into women’s wear. It was inspired by 19th-century Black cowboys.

Models showcased bomber jackets, jumpsuits, sweatshirts, sweaters, oversized blanket-scarves and large travel bags. Additionally, joggers and wide-brim hats were adorned with the phrase “AS USA AS U,” complementing Jean-Raymond’s theme.